In honor of our upcoming webinar with IndustryWeek "The Industrial Internet of Things, Secrets to Finding ROI today", Nancy Bremmer and Mark Austin joined our impromptu choir in front of SAS' world-famous Pi sculpture to belt out a rousing chorus of "Do you T what I o T?" Nancy and Mark manager SAS' partnership with SAP - Mark is the guy wearing the Santa hat in the video. 
The verses they sang so beautifully are a shortened version of the full song, written by yours truly. For some inexplicable reason the choir refused to sing the full version@ Thus Ian Jones kindly wrote a more YouTube-worthy piece. The full version does provide insights on how one might use IoT data, so I share it with you here. For those of you unfamiliar with certain Western holidays, this song is a parody of a holiday tune titled "Do You Hear What I Hear?".
Please join Cliff Whitehead of Rockwell Automation - an SAP customer - and I next Tuesday at 2 p.m. EST!
Said IT to the users everywhere
Do you T what I o T?
Said the CEO to the employees
Strategize for IoT
The data, the data
Analyzed just right
It will bring ideas and insights
We can profit and save through the night.
Full Version:
Lyrics by Marcia Elaine Walker
Said IT to the users everywhere
Do you T what I o T?
Out on the network, all my users
Do you T what I o T?
A signal, a sign,
Shimmers in the wire
With a voice as big as a choir
With a voice as big as a choir
Said the users to the owners of the data
Do you T what I o T
Streaming through our servers, all this data
Do you T what I o T
Ideas, and insights, making it all clear
How to save and profit all the year
How to save and profit all the year
Said the market to the CEOs
Do you know what I know?
I o T can help you here and now
Do you know what I know?
Others have studied, are ready to be bold
And earn themselves silver and gold
And earn themselves silver and gold.
Said the CEO to the employees
Listen to what I say
Strategize for IoT, everywhere
Listen to what I say
The data, the data
Sleeping in the night
When analyzed will help us set things right
When analyzed will help us set things right.